This course focuses on the development of a critical understanding of media and effective media messaging.
Participants increase their understanding of the media, and learn how to create and deliver a clear, effective message. They also look at the use of social and community media. A CUPW media specialist delivers some of the course content and assists with media role-plays.
This course is recommended for members who interact with the media, or might do so in future.
Please note that the region (or the local) selects the courses that are offered. Not all courses are offered in a given year. In some cases, a course may not be available because it is not up to date or because it is being translated.
Specialized courses, such as the training of facilitators and of worker advocates, are offered on an as needed basis during each mandate. Typically, participants from two or more regions attend these national-level courses.
Members interested in union education should contact their region.
Click here to get contact information for CUPW Regions and Locals.